With over 400 hours of video uploaded each minute and 25+ billion views each month, YouTube’s massive popularity accurately represents the universal nature of their service. Many videos on YouTube containing music were made from scratch and uploaded by music fans.
Someone is using your material on their video. How can we help?
YouTube has a huge management system running their content. They check and ‘establish’ your content within YouTube’s powerful digital fingerprinting back-end. This includes sound recordings and videos which you have created.
So when a copy of your content is recognised, we can put a policy in place to benefit you: either to block access to that content, track the video activity, or monetize the video with ads.